Summer's Biggest Box Office Flops
The summer of 2013 is on track to be the largest ever in terms of box office revenue; however, there have been a few high-profile flops. Many of these flops were built up through a combination of focused marketing and critical hype, yet for some reason, some blockbusters failed where others succeeded. This summer, "Iron Man 3" was a huge box office hit, taking in more than $ 1 billion at the global box office. Other hits like "Despicable Me 2" and "Man of Steel" were not far behind in the revenue stakes. There's always a high level of competition between film studios, so it was inevitable that some summer blockbusters would fail to capture the attention of the viewing public.
"White House Down"
"White House Down" had an original release date of November 2013, but the film studio bumped it up to June in an attempt to draw a larger audience. However, this proved to be a mistake because the film only earned $ 134 million worldwide, which was not even sufficient to cover the cost to make the film, which was $ 150 million. Perhaps, one reason why Sony Pictures failed to earn back the costs of production is because a film with a similar plot, "Olympus Has Fallen," was released by Millennium Films only months earlier. Audience fatigue may have been the reason this film failed to succeed at the box office. Because it featured high-profile actors Jamie Foxx and Channing Tatum, more was expected of "White House Down." Also, it's possible that a wide variety of negative critic reviews denied this film from becoming a global success.
Starring Will Smith and his real-life son Jaden, this father-son science fiction film failed to catch on with the American public. Although the film did moderately well overseas, it did not find the same success domestically. Before its release, Columbia Pictures held that "After Earth" would be the first of a successful film franchise; however, that looks increasingly unexpectedly due to this summer's poor box office run. The film was given many negative reviews beforehand, with some saying it would challenge "Battlefield Earth" for the title of worst movie ever. For Will Smith, "After Earth" was a tragic failure, and it was the first of his films that did not debut in the number one US box office slot in more than two decades. Some reasons for the film becoming a flop may be due to allegations that Scientology teachings were incorporated into the plot. Also, there were accusations of nepotism since Will Smith is the father of Jaden Smith.
" The Lone Ranger "
Going by box office revenue, "The Lone Ranger" did not do too badly. However, when compared to the film's massive production and marketing budget of $ 225 to $ 250 million, this film barely broke even. This film was set up to fail from the beginning, with rumors that it would be taken through half through filming due to production and financing problems. Many of the film's cast agreed to give up 20 percent of their salies for filming to continue. The week of its release, many film critics compared it to the high-profile flop of 2012, "John Carter." The film also received criticism because Johnny Depp was cast as a Native American. Depp came out to silence the critics by saying he had some Comanche ancestry, but there were still doubts about his ability to accurately portray the role.
Unlike many of the films above that at least succeeded in one market (either domestic or international), "RIPD" failed in both. With high profile lead actors Jeff Bridges and Ryan Reynolds on board, not to mention a support cast that included Kevin Bacon, it was somewhat surprising that this film bombed so terribly. For a film with a production budget of $ 130 million, it was disappointing to Universal Pictures that "RIPD" made less than ten percent of this figure on its opening weekend. After its initial run in theaters, "RIPD" had only made $ 61 million at the global box office, or less than half of its production budget. Many film critics have labeled this film as a box office bomb, which will at least give audiences a reason to remember it in the years to come.